Google’s new AI tools can boost sales and save time

Welcome Friend: it’s your “Last of Us”-loving pal here. Were you just as bummed about the season 2 finale as I was?

What’s not a bummer is how Google is about to make your content-generation efforts quicker and cheaper.

Today’s Insights

• Deep Dive - How Google’s AI Revolution Will Rewrite Ecommerce Marketing in 2025

• AI Academy - How to Use Google’s Imagen 4 for cheaper & faster image generation

• AI Tools

CHEAPER, FASTER CONTENT GENERATION

Google’s AI Content Tools: What Ecommerce Businesses Need to Know

Did you catch Google’s latest I/O announcements?

Google just launched a wave of new AI content tools—Veo 3, Imagen 4, and Flow—and they’re about to change how ecommerce brands create videos and images for marketing, product listings, and social media.

If you want your ecommerce business to stay visible and competitive in search, now’s the time to understand what these tools do, how they work, and what steps you should take right now.

(1) What Is Google Veo 3?

Google Veo 3 is the latest video generation AI from Google. It creates high-quality videos with synced audio, eliminating the need to manually add music or voiceovers —no editing skills required. 

Not only can it create stunning videos from a simple prompt, but now it adds audio automatically.

No more awkwardly syncing background tracks or hunting down royalty-free music.

Just type what you want, and Veo 3 spits out a ready-to-share video with music, sound effects, and even dialogue—all perfectly timed.

(2) What Is Google Imagen 4?

Google Imagen 4 is a next-generation AI image generator. It delivers sharper, more realistic product images and can even handle clean, readable typography.

For ecommerce, this means you can generate new product shots, ad creatives, and social media visuals in minutes, helping your listings stand out in Google Search and Shopping results.

We’re talking sharper images, better colors, and even typography that doesn’t look like it was made in MS Paint.

Your product shots and ad creatives just got an upgrade.

(3) What Is Google Flow?

Google Flow is an AI-powered filmmaking tool. It lets you control camera angles, extend scenes, and manage video assets—basically, it’s like having a Hollywood studio for your ecommerce brand.

This tool is ideal for storytelling, product launches, and creating immersive content that grabs attention across platforms.

Basically, it’s like having a mini-Hollywood studio in your browser. (Spielberg, who?)

Why Should Ecommerce Businesses Care?

These new tools are about to change the game for product marketing, branding, and content creation.

Here’s why you should care:

• Faster, Cheaper Content: Professional-grade videos and images for your products, made in minutes instead of weeks.

• AI-First Search: Google’s AI-powered search is evolving, surfacing answers and product recommendations before a user even lands on your site.

• Zero-Click Shopping: AI summarizes and recommends products right in the search interface, so your product needs to be compelling enough to be picked by the AI.

• Your Data Matters: The more structured and high-quality your content, the more likely you’ll be surfaced and recommended by these AI systems.

What should you do about it? Check out the mini-playbook below 👇

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AI PLAYBOOK

Step-by-Step Plan: How Ecommerce Brands Can Prepare for Google’s New AI Tools

1. Optimize Product Data for AI Search

• Add schema markup (Product, Offer, Review, FAQPage) to your website.

• Use descriptive alt text and filenames for all images and videos.

• Format content in bullet points and Q&A for easy parsing by Google’s AI.

2. Use Generative AI Tools for Content Creation

• Test Veo 3 for fast, professional product videos.

• Use Imagen 4 to create high-quality product images and ad creatives.

• Try Flow for storytelling and more complex video content.

3. Update Your SEO and Content Strategy

• Focus on “answer engine optimization” (AEO): create content that directly answers common customer questions.

• Structure your content for featured snippets and AI Overviews.

• Monitor your organic click-through rates and adjust your strategy as Google’s AI search evolves.

4. Invest in Visual Search Optimization

• Regularly update product images and videos.

• Use clear, descriptive titles and tags on all visual assets.

• Make sure your visuals are high-quality and relevant to your target audience.

5. Train Your Team on AI Tools

• Upskill your team in prompt engineering, AI content creation, and basic data analysis.

• Stay up to date with Google’s new AI features and best practices for ecommerce content.

6. Protect Your Content and Data

• Review your privacy policies and consider watermarking your original images and videos.

• Stay informed about how your content might be used to train AI models, and advocate for transparency from platforms like Google.

Key Takeaways for Ecommerce Sellers

• Google’s Veo 3, Imagen 4, and Flow make it easier and faster to create high-quality videos and images for ecommerce marketing.

• Optimizing your product data and content for AI search is essential to stay visible in Google’s evolving ecosystem.

• Embrace generative AI tools, focus on answer engine optimization, and protect your content to future-proof your ecommerce business.

Start testing these tools, update your SEO strategy, and make your ecommerce brand the answer Google’s AI recommends first.

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AI ACADEMY TUTORIAL

How to Use Google’s Imagen 4 (image generation AI)

Step 1: Access Imagen 4

Imagen 4 is available through Google’s Gemini app, Vertex AI platform, and integrated tools like Google Slides and Docs. To get started, sign up or log in to one of these platforms that support Imagen 4.

Step 2: Prepare Your Text Prompt

Think about the image you want to generate and describe it clearly in a text prompt. Be as detailed as possible—mention style, colors, lighting, objects, and mood.

For example:
“A photorealistic image of a hummingbird hovering near a flower with morning dew, vibrant colors, and soft sunlight.”

Step 3: Generate Your Image

Paste your prompt into the Imagen 4 interface or API. You can choose how many images to generate per request (up to 4) and select the aspect ratio (square, portrait, landscape).

Then hit “Generate” and wait about 15–20 seconds for your high-quality image.

Step 4: Review and Select

Imagen 4 will provide multiple variations based on your prompt. Review each image and pick the one that best fits your vision.

You can upscale your chosen image for better resolution if needed.

Step 5: Edit or Extend Images (Optional)

If you want to tweak your image, Imagen 4 lets you edit parts of it by defining a mask (the area to change).

You can remove objects, insert new elements, or extend the background seamlessly.

Just provide a new prompt for the edits you want.

Step 6: Download and Use

Once satisfied, download your image for use in presentations, marketing materials, ecommerce listings, or social media posts.

Imagen 4’s superior detail and typography make it perfect for professional-quality visuals.

Bonus Tips:

• Experiment with different prompt styles—photorealistic, abstract, cinematic—to see what fits your brand best.

• Use Imagen 4’s typography capabilities to create images with clear, readable text for invitations, ads, or posters.

• Keep an eye out for Google’s upcoming faster version of Imagen 4, which promises up to 10x speed improvements.

That’s it! With these steps, you can start creating stunning, AI-generated images that elevate your ecommerce visuals and marketing.

AI TOOLS

Our favorite finds:

🅱 Sellerboard: Empowers ecommerce businesses and Amazon sellers to boost profits by up to 30% through real-time profit analytics, automated PPC tracking, inventory management, and instant alerts—saving hours each week while optimizing every dollar spent and earned.

🎊 Elsa AI: Ecommerce businesses using Elsa AI’s all-in-one marketing assistant have achieved up to a 4x increase in cost-effectiveness and a 74% click-through rate on LinkedIn ads by automating customer profiling, campaign strategy, and content creation for higher engagement and conversions.

📣 Taplio AI:
With taplio AI, ecommerce brands can grow their LinkedIn presence up to 10x faster by leveraging automated content generation, scheduling, and analytics to consistently attract leads and build authority in their niche.