ChatGPT just changed shopping forever

Welcome Partner. Thao here. 

The future of shopping just did a 180.

We’ll dive into what’s changing on the e-commerce/shopping landscape, and what to do about it. We’ll give you the 10-step playbook to ensure you stay in the game.

Today’s Insights

• ChatGPT Just Changed Shopping Forever (Deep Dive)

• 10-Step ChatGPT Shopping Playbook (Playbook)

• Build Product Quizzes to Boost Conversions (Tutorial)

• AI Tools I’m Tinkering With (AI Tools)

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DEEP DIVE

Imagine your customers skipping the endless scrolling and ads - and just asking ChatGPT what to buy.

Let’s dive into how to make sure your products shine in this AI-powered shopping revolution.

ChatGPT Just Became Your New Personal Shopper (Here’s What It Means for Ecommerce and Amazon Sellers)

Well, folks, the future of shopping just slid into your DMs-and its name is ChatGPT. That’s right, OpenAI has officially turned ChatGPT into a shopping sidekick, and it’s about to change the way people discover and buy products online. If you’re running an ecommerce business or selling on Amazon, you’ll want to grab your coffee and pay attention-because this is one retail revolution you can’t afford to ignore.

ChatGPT Goes Shopping

Picture this: you type “best noise-canceling headphones under $150” into ChatGPT.

Instead of a wall of blue links or a jungle of sponsored ads, you get a tidy carousel of top picks-complete with images, prices, review highlights, and direct links to buy from the merchant.

No ads. No paid placements. No endless scrolling.

Just straight-up, personalized recommendations based on your preferences and real reviews.

And it’s not just for techies.

Whether you’re searching for a new coffee maker, a killer pair of sneakers, or the perfect home office chair, ChatGPT’s shopping features are available to everyone-free or paid user, logged in or not, and across the globe.

But here’s the kicker: when you’re ready to buy, ChatGPT sends you straight to the retailer’s website to check out.

No in-chat transactions (yet), but the buying journey is now frictionless and fast.

Let’s break down what’s changing, why it matters, and exactly what you can do to make sure your products are the ones ChatGPT recommends.

Shopping Using ChatGPT - How Does It Work?

As of April 2025, ChatGPT users everywhere (yes, even the freeloaders and the “I forgot my password” crowd) can shop directly inside the chat interface.

They get:

• Personalized product recommendations based on their preferences, past queries, and conversational context-not just keywords.

• Detailed product info: specs, prices, features, review highlights, and more, all in a clean, easy-to-read format.

• Ad-free, unbiased results: No paid placements, no sponsored products-just the best matches, according to the AI.

• Direct links to buy: When a user’s ready, they’re sent straight to the retailer’s site for checkout.

Why Does This Matter for Ecommerce Businesses?

In short: If your product data isn’t findable, structured, and compelling, you’re invisible. ChatGPT pulls from structured product data, reviews, and trusted sources, not from who paid the most for an ad.

ChatGPT shopping isn’t just a new channel - it’s a whole new way people are discovering and buying products.

For ecommerce brands and Amazon sellers, the winners will be those who make their product data structured, their content conversational, and their reviews shine.

Start optimizing now, and you’ll be the answer-not just another option-when shoppers ask ChatGPT what to buy next.

Check out our 10-step playbook below. 👇

10-STEP ‘SHOPPING WITH CHATGPT’ PLAYBOOK

Ok, so now what? You’ll need to make sure your products show up in ChatGPT’s recommendations instead of being lost in the InterWeb forever.

Here’s the 10-step Playbook for E-Commerce Businesses:

1. Get Your Product Data Structured and Searchable 

   • Implement schema markup (structured data) on your product pages so AI can easily “read” your product titles, prices, availability, specs, and reviews.

   • Use tools like Google’s Structured Data Markup Helper or Shopify/WooCommerce plugins to add schema if you’re not a coder.

2. Optimize Product Content for Conversational Search 

   • Rewrite product descriptions and FAQs in natural, question-and-answer style. Think: “Is this backpack waterproof?” instead of “Backpack, waterproof, black.”

   • Add a robust FAQ section to every product page, answering real customer questions in plain English.

3. Supercharge Your Reviews and Ratings 

   • Encourage happy customers to leave detailed reviews (not just “Great product!”). ChatGPT summarizes review sentiment-so more specifics = more trust.

   • Highlight top reviews and address negative ones publicly to show transparency.

4. Keep Your Product Info Fresh 

   • Update prices, inventory, and specs regularly. ChatGPT pulls from up-to-date feeds-so stale info means missed opportunities.

5. Leverage Visuals and Rich Media 

   • Use high-quality images and, where possible, videos. ChatGPT’s shopping interface is visual, and products with better images are more likely to get clicks.

6. Monitor Your Brand’s Visibility

   • Regularly search for your products in ChatGPT and other AI-driven shopping tools to see how they’re displayed. Adjust your content and data as needed.

   • What About Amazon Sellers? Amazon sellers, this is your wake-up call. Shoppers aren’t just searching “best blender” on Amazon anymore-they’re asking ChatGPT, and the AI might send them to your listing, a competitor, or a DTC site depending on which is best optimized. Here’s how to win:

7. Optimize Your Listings for AI Discovery

   • Use keyword-rich, conversational product titles and bullet points. Think about the questions shoppers ask and answer them in your copy.

   • Add all relevant product specs and features, and keep them updated.

8. Feed ChatGPT with the Right Data

   • Regularly update your product data, reviews, and sales info. If you use ChatGPT for listing optimization, “train” it with your latest product details, customer feedback, and competitor insights.

9. Master Review Management

   • Respond to negative reviews with empathy and solutions - ChatGPT summarizes customer sentiment, so reputation management is more important than ever.

10. Use AI to Optimize Listings

    • Use ChatGPT prompts to generate better titles, bullet points, and even customer service responses.

    • Example: (1) “Write 5 bullet points and a product description for an Amazon listing selling PRODUCT. Include these details: DETAILS.” (2) “Create a customer service response for this review: REVIEW.”

    • Regularly check how your listings appear in AI-driven searches. If you’re not showing up, tweak your content, add more detail, and keep testing.

ACTION ITEM OF THE WEEK

Now that you know the what (shopping through ChatGPT) and the how (10-step Playbook), here’s the what (your task for the week):

✅ Action Item of the Week: Pick your top-selling product and run through the above 10-step playbook today.

The sooner you adapt, the sooner you’ll see your products popping up in the world’s smartest shopping assistant.

AI ACADEMY TUTORIAL

Build Product Quizzes Using Canva Code

Product quizzes can boost your conversions by 25%. One ecommerce brand saw as much as a 40% conversion rate.

Product quizzes are powerful for e-commerce because they simplify buying decisions for customers by offering personalized recommendations, which boosts conversion rates and enhances customer engagement.

Here’s a step-by-step guide to building a product quiz using Canva Code, tailored for ecommerce. (You’ll need a paid subscription to Canva to access Canva Code).

1. Start a New Canva Project Open Canva and click “Create a design.” Choose a format that fits your needs (e.g., presentation, Instagram post, or custom size).

2. Access Canva Code In the Canva editor, look for the Canva Code (or “Apps” > “Code”) feature. This allows you to generate interactive elements like quizzes with simple prompts.

3. Input Your Quiz Prompt Write a detailed prompt describing your product quiz. For example: “Create a product recommendation quiz for skincare. Include 5 multiple-choice questions about skin type, concerns, and preferences. At the end, show a personalized product suggestion based on answers.” Paste this prompt into Canva Code and click “Submit” to generate your quiz structure.

4. Customize Questions and Logic Edit the quiz questions, answer options, and outcomes to match your products and customer segments. You can adjust text, colors, and images to fit your brand.

5. Design Your Quiz Use Canva’s design tools to personalize your quiz with your logo, product photos, and brand colors. Make it visually appealing and easy to navigate.

6. Test the Quiz Preview the quiz to ensure questions, answer logic, and product recommendations work as intended. Make adjustments as needed.

7. Publish and Share Click “Publish” and choose “Website” to generate a shareable link. You can embed this quiz on your ecommerce site, share it on social media, or send it via email to customers.

8. Analyze Results Use Canva’s built-in “Responses” or “Insights” feature to track quiz completions and see which products are being recommended most often.

Tip: For advanced branching logic or interactive video quizzes, you can integrate Canva with third-party tools like Mindstamp for deeper analytics and richer experiences.

This process lets you create engaging, branded product quizzes to guide shoppers and boost conversions-no coding required.

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AI TOOLS

Tools I’m Tinkering With:

🎥 Syllaby - efficiently create high-quality, engaging content by using AI to generate trending topic ideas, automate scriptwriting, and produce faceless or avatar-based videos-saving users up to 4 hours per week on content creation tasks.

💰 Rebuy - boost average order value by 15–20% and increase conversion rates through AI-powered product recommendations, personalized upselling and cross-selling, and a customizable Smart Cart-all seamlessly integrated with Shopify for easy setup and actionable analytics.

📧 Beehiiv - grow and monetize your audience by enabling highly personalized, targeted email campaigns that achieve an average open rate of 38.7% and up to 47% higher click-through rates than industry benchmarks.

📈 Elsa AI - Ecommerce businesses can use this AI tool to design personalized marketing campaigns, accurately target ideal customers, and discover effective niche strategies using AI insights tailored to their specific market.

Next Week

SEO is out. AEO is the new game. We’ll break down why AEO is important and give you the AI playbook to get you up to speed.